Independent Designer & Art Director
I help founders and cultural institutions shape brands that feel inevitable — not invented. Fifteen years between studios in Taipei, Berlin, and New York, now working from a small office near the river.
My work lives in the space between editorial design and brand systems. I've shaped identities for a Kyoto tea house, a Brooklyn natural-wine bar, and most recently a government-funded arts fellowship in Kaohsiung.
Before going independent in 2019, I spent six years at Pentagram Berlin and three at Wieden+Kennedy Shanghai. I take on roughly eight projects a year — enough to care deeply about each one.
A full visual identity for a city-funded program supporting twelve emerging artists across southern Taiwan.
Label design and editorial catalogue for a Brooklyn winery working with low-intervention growers in the Finger Lakes.
Environmental graphics and menu design for a third-generation tea house in the Gion district of Kyoto.
A 180-page printed catalogue documenting the 2021 edition, featuring interviews with forty-two designers across Asia.